31 October 2017

Increased M&A and investment activity in the Marketing Technology segment: 483 deals during 1H17, 305 had a reported aggregate value of $11.7 billion

MailUp S.p.A. (the “Company” or “MailUp”), a company listed on the multilateral trading facility AIM Italia / Alternative Investment Market and operating in the marketing technology field (Reuters: MAIL.MI) (Bloomberg: MAIL IM) (ISIN IT0005040354), hereby notifies that according to the research published by Petsky Prunier (titled “Deal Notes: M&A and Investments Review – Marketing, Media and Technology Industries”) for the 1H17 a total of 483 deals (186 acquisitions and 297 investments) were completed in the Marketing Technology segment. Analytics & Targeting was the most invested sub segment during the first half of 2017 with 60 transactions announced, accounting for 20 percent of total investments in the segment. Compared to the first quarter, investment value in the Marketing Technology segment increased 106 percent while reported activity was up 12 percent.

Investments in the segment during 1H17 included:

  • The $180 million round of funding raised by SaaS-based feedback management and survey software developer Qualtrics at a reported valuation of $2.5 billion from Insight Venture Partners  and Accel Partners;
  • Zeta Global’s $115 million equity investment from GPI Capital and Franklin Square Capital;
  • The $110 million growth equity investment received by Grammarly, a developer of grammar checking solutions for social media postings and professional messages, from General Catalyst, Breyer Capital, IVP, SignalFire, and Spark Capital;
  • The $100 million BlackRock-led investment in business management and analytics platform Domo.

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