4 August 2017

Notification of share capital changes

MailUp S.p.A. (the “Company” or “MailUp”), a company listed on the multilateral trading facility AIM Italia / Alternative Investment Market and operating in the marketing technology field (Reuters: MAIL.MI) (Bloomberg: MAIL IM) (ISIN IT0005040354), hereby notifies the new share capital composition (subscribed and paid-up) following the implementation of the increase in share capital reserved for institutional investors as resolved by the Company’s Board of Directors on 25 July 2017 (see press releases of 25 and 26 July 2017). The declaration of the completed share capital increase was submitted today to the Company Register of Milan.

Please find below the new share capital composition (subscribed and paid-up) following the above-mentioned submission, in the format prescribed by model T.1. of the Issuers’ Regulations:

Following the share capital increase, MailUp’s capital structure will be as per the below:

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