12 July 2017

MailUp reaffirms its commitment in fighting against spam and phishing

In the latest three years, MailUp group has been investing more than 1M Euro in developing proprietary abuse detection machine learning technologies. Investments doubled in the last 12 months (2017 vs 2016).

MailUp S.p.A. (the “Company” or “MailUp”), a company listed on “AIM Italia / Mercato Alternativo del Capitale”, a multilateral trading facility regulated by Borsa Italiana, and operating in the marketing technology industry (Reuters: MAIL.MI) (Bloomberg: MAIL.IM) (ISIN IT0005040354), spoke about its strong commitment in fighting against spam and phishing.

“E-mail ecosystem is polluted by unauthorized messages sent over the Internet, for the purposes of unsolicited e-mail advertising or phishing.” This phenomenon is thoroughly described by Alberto Miscia, head of Deliverability & Compliance in MailUp Group. With more than 10.000 clients and about 2 billion messages sent every month from clients to users spread all over the world, MailUp is at the forefront in backing the fight against spreading malware and actively contributing to get from email marketing a better experience for users.

MailUp has invested since ever in developing and improving Machine Learning and predictive proprietary algorithms aimed at efficiently detecting those players who are not respecting rules of excellence. For the latest three years MailUp Group has been investing more than 1M Euro in “Deliverability & Compliance” activities and in 2017 the company has more than doubled investments.

Alberto Miscia points out: “It is crucial that all players who send and receive e-mails are held accountable for maintaining users’ confidence in this marketing instrument alive. For this reason, we take part to international organizations and working groups aiming at setting up best practices and policies to improve the quality of internet communication and traffic, through emails (and not only that). We are members of M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group), APWG (Anti Phishing Working Group), ESPC (Email Service Provider Coalition) e CSA (Certified Senders Alliance).”

Thanks to this active cooperation, MailUp makes the results of its research and investments on the field constantly available to the community, discussing on an equal footing with world leaders in the ESP (email service provider) and ISP (such as Gmail, Outlook and Yahoo!) sectors and cooperating with them to eradicate all forms of electronic messaging misuse.

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